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Our Story

Sandler has been a training leader for decades

In 1967, David Sandler developed the Sandler Selling System, the methodology behind it and the concept of 'reinforcement training' for substantive change and lasting success. 

David Sandler was a true visionary who was far ahead of his time. Since his revolutionary methodology was founded on basic principles of the psychology of human behaviour, it stood the test of time.

The current proof of our ongoing success lies in the success of tens of thousands of our clients, whose lives and careers we continue to transform every year.

Using the foundation of the Sandler Selling System, we are continually creating new sales, new management and leadership programs for small - and mid-sized companies as well as large companies.


Our programs are so effective in part, because they're so adaptable, and can be customised for application to any industry or organisational structure.